 |
| Home |
| Pricing |
| Creation |
| Repair |
| experience |
| method |
| downloads |
| weblog |
your online potential
...delivered
Method
We Listen and We Think
The cornerstone of our method is listening to our clients and thinking hard, about their needs and online potential. We believe that online services should offer clarity, logic, and intuitive organisation to users. To that end, we take pains to understand what any clients and their users want. In consultation with the client, a plan is developed, executed, and fully tested.We also consider the best ways to extend content. For example, a firm might find that, with little effort, they could generate a regular podcast or an E-mail newsletter. We then create a custom web-based interface allowing site owners to administer these services with as little difficulty as possible.
In creating or repairing online services (websites, podcasts, microsites, e-newsletters etc) we adhere to the following principles:
- Gather the Best Content
- Beyond obvious information, you need to extend your content through imaginative creation, smart repurposing, and third-party relationships.
- Your Data is Their Data
- The challenge for today's companies is to overcome their view of their data. Our advice: Break down that data to the smallest possible unit, and then allow users to access and manipulate that data in the freest and most creative way possible.
- Sweat the Small Stuff
- All of us, if only unconsciously, register poor spelling and broken hyperlinks in the same way that we register signs of a badly-run store or a poorly-maintained park.
- Smart Design is Vital
- Good design is now largely understood as a necessity rather than a luxury. But, do not assume that you need whiz-bang graphics. Did Google?
- Be Open and Authentic
- How you come across matters, especially if you are selling online--and how you come across is rooted in your own philosophy.
- Show High Expectation and Warm Regard for Your Users
- Assume your user is smart--while not expecting a mindreader with the patience of Job and brains of Einstein.
You can read more about these principles in our book.